When You Can’t Be Everything to Everybody…Partner Up

In business, it’s sometimes hard to resist the temptation to add a product or service just because someone has asked for it. There’s a balance between the desire to please and the cost to invent (or re-invent) the wheel. If two businesses are willing, strategic partnerships can be the ideal solution – offering clients enhanced services without added expense or elongated learning curves for any of the parties involved. Two recent partnerships have reminded us of the benefit of pairing together with experienced associates. Read more